Inventive and imaginative, Ultra Violet lights the way to what is yet to come.
Pantone announced Ultra Violet or ‘PANTONE 18-3838 TCX’ as the Color of the year 2018.
This purple shade represents originality, ingenuity, and visionary thinking that points us toward the future as mentioned by Pantone in their announcement.
Ultra violet shows mysteries present in the cosmos, what may be hiding beneath the visible and what is lying beyond the present discoveries. Limitless sky is a symbol of possibilities and inspiration for expanding the horizon.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.